HERE.AM – Episode 11 – How to describe Armenia




Photo courtesy Streets of Yerevan

What is Yerevan and why all those who were born in Yerevan are crazy about this city? What is special there? Why all Yerevantees (or Yerevaners) are so proud and have their eyes shining when Yerevan is the topic of discussion.

If you think I have the answer – I don’t. All I can say is I am sure if every Yerevantsee wrote a book about his or her life, the biggest chapter of that book would be about the city of Yerevan. If not the whole book.

Yerevan is not only about its beautiful buildings, cozy parks, charming cafes and special, unique style. It’s about how Yerevantsees interact with all that. I would describe this motion as perpetual, sweet hypnosis.

Yerevantsees, by default, cherish their city, this is probably why the city is super secure. Street crime in Yerevan is zero, it simply doesn’t exist.

Yerevantsee men also cherish women, almost as much as the city. You can bet every Yerevantsee would stand and offer a seat to a lady, would hold a door so she can enter first, would help with anything that’s needed. Having manners and being a gentleman is in the DNA, it’s like a Yerevaner’s trademark.

Are Yerevantsees different from average Armenians? With all due respect and love, they are. But don’t worry, every Armenian living in Yerevan for some time gets infected with this disease, falls in love with the city and starts living and behaving like Yerevantsee. It is inevitable. And thus, the quantity of those loving this sunny city grows.

To say Yerevan is a gem in every season of the year is to say nothing. Warm summers and cold, snowy winters give the city a special flavor. Walking on bright and friendly streets in summer, you will see how the city echoes you with “its hot, right?” and in winter you will feel how Yerevan winks and says “what about a tea in a cafe around the corner?”. And you wink back, because it’s love.

Springs and falls in Yerevan are probably the best. Yerevan is a young, cheerful chick in spring and it’s an elegant, classy lady in fall.

What’s interesting about Yerevantsees, they talk to the city. Mostly they confess love, but sometimes they ask questions or simply say “Good morning”. Mornings.., another magical, mystic time in Yerevan. Try to walk in any part of the city when it’s getting lighter. That’s the sacred time when Yerevan confesses love to you.

Although relatively small, Yerevan’s neighborhoods have heir own flavor and style. Each is unique, each is magnificent. When I was a little boy, we would play football in an informal tournament between Yerevan’s neighborhoods. That was not just a game. That was a path of proving your true feelings towards the city. Like, “Look Yerevan, look and see, we play the best, we and only we are your devoted sons.”

Yerevan…..Wisdom accumulated within the city during 2700+ years mixes with never ending energy and passion. Proud and monumental buildings neighbor super modern, stylish and shining corporate offices and green residential areas. Old squares salute young Yerevantsees and discreetly, invisibly give them what only this city and its citizens feel and understand.

Can love be eternal? Every Yerevantsee knows the answer.

Life in One of the Safest Countries on the Planet

-Where are you from?



-No, Armenia…


-No Armenia, a small country in Caucasus…

-Caucasus? Is that even safe?

Sounds scary right? In fact, most of the people who’ve never heard of Armenia would think that safety should be number one issue for the population living there, especially if they know a couple of things about the political situation on the region. However, get ready to be surprised because Armenia, one of the smallest countries in the world, is one of the safest!
And that’s not an ethnocentric statement declared by a nationalist retiree but the official statistics! Thus, let’s have a quick look at a few figures.

Read the full article HERE


Established in 2013, Malocco develops every single day. If you want to understand what the word “Malocco” means, you waste your time. It’s a made up word, easy to remember, hard to forget. Right branding can be half of a battle indeed. The word Malocco sounds like молоко (milk in Russian), but that was not the intention.

Alright, enough about the name. Today Malocco has three cafes, out of which one on Saryan str. is a bakery too. The main cafe is positioned in Cascade, Yerevan’s golden triangle of cafes, wine bars and clubs.

The design and overall styling of the cafe leaves you speechless from the first sight. No wonder, the owners are a couple with a designer husband and a stylist wife. The design concept is in French Provence way, but not only. Some additional, modern elements in furniture, greening and overall simplicity give an interesting and tasteful look to the place. I would not call the place minimalistic though.

Yerevan’s glamorous people, having no idea about the style, but knowing Malocco’s style is cool, often gather here. You can see posh-dressed girls, some show-off champions and narcissist guys, however, I should say the place (thankfully) is not being influenced by this clientele. Malocco keeps it cool and decent.

Food is very tasty, but drinks, especially fruit waters and lemonade in summers, are even better. The menu in pictures vividly shows you what to expect, and the staff is super helpful (when it notices you), it speaks Armenian, English and Russian.

I would recommend all breakfasts in the menu, tried all, liked all. For healthy eaters, try curd with dried fruits, cinnamon, honey and pumpkin seeds.

Coffee and desserts are fine, a cafe with bad coffee can simply rename itself to McDonalds. Malocco is far from it.

In summers you better sit outside, under the trees, but there is a no smoking hall inside too.

Right, what else. Prices are affordable, WiFi is free and good. If you plan a dinner with friends or family, I would recommend to call them [I mean Malocco, not friends] first, the place is always full in the evenings.